Sangria, spritzers, fruit-flavored wines and other innovations in this category grew at an amazing 48.5% in value and 35.5% in volume in 2021, according to NielsenIQ, and it is expected that this trend will continue in 2022. Americans want convenience, and they also want to experiment with new flavors and styles. Wine Cocktails – The wine cocktail category is exploding, especially those in single serving sizes that are Ready-to-Drink. This trend is expected to continue further into 2022. Premiumization has continued, and it seems as if Americans want to treat themselves after the Covid scare with higher-priced wines. Younger consumers enjoying Sparkling Wine gettyīig Reds $15+ - Cabernet Sauvignon, Red Blends and Merlot showed double digit volume growth in 2021 in the $15+ price range, especially during the last quarter of 2021, according to NielsenIQ and SipSource. It is especially popular with younger consumers, making it a good on-ramp to welcome new consumers to the wine category. It seems Americans are in love with bubbles, with predicted continual growth. On the dollar side NielsenIQ reported that all sparkling wines priced above $20 grew double digits. Americans seem to be gravitating more towards zippy refreshing white wines, and this trend is expected to continue in 2022.īubbles Persist – Sparkling wine continues to show growth, especially Champagne & Prosecco, with a 27.9% volume increase in 2021, according to Gomberg-Fredrikson data. Zippy Sauvignon Blanc – while almost every other wine varietal did not see much dollar sales growth during 2021, sauvignon blanc, with its fresh, clean style achieved 3% dollar growth. According to year-end Nielsen scan data in Wine Business Monthly (March 2022), Sipsource, and the Nielsen IQ Beverage Alcohol Review for 2021, the following wine categories are performing well, with a good chance of continued growth. Part of the solution for expanding wine market share in the U.S., as well as adopting more innovative wine products, may reside in some of the hot wine sales trends from 2021 that are continuing to grow in 2022. These numbers are almost identical to statistics published by Nielsen Spectra in 2016, suggesting the need for more attention on the wine style and advertising preferences of multi-cultural consumers. wine drinkers are White-non Hispanic, while 13% are Hispanic, 12% are Black, and 4% are Asian. wine industry in encouraging multi-cultural consumers to enter the wine category. A more concerning portion of the survey illustrates that not much progress has been made by the U.S.
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